Professional photos create an emotional connection between potential buyers or renters and their future home. Whether you are a real estate professional or an individual property owner, you can benefit. According to the National Association of Realtors®’ 2018 Profile of Home Buyers and Sellers--95 percent of buyers used the internet at some point during their home search process.
Listings that use high quality professional images attract more attention and will tend to move faster. Studies have shown that professional real estate photography can help a listing sell around 50% faster than comparable homes without professional photography. The images you use to represent your listing can have a major impact on potential buyers as well as current and potential clients.
Similarly , property owners who rent their properties through sites like Airbnb, VRBO, or Flipkey can benefit. According to 2016 statistics, Airbnb claims listings with professional photos tend to earn 40% more, get booked 24% more often, and can charge a 26% higher nightly price.
Barbara Corcoran, on the Today show, highlights the importance of making a good impression when trying to sell your home. "Wage war online...if your home doesn't look good online they're just not even going to bother...hire a professional photographer!